Skydance’s brand was sculpted from scratch to re-position them from being seen as an address for elite performers into an inclusive, progressive performing arts industry leader. Web Consultants crafted the logotype and built the design ecosystem to better express this energy.
A series of stakeholder interviews and brand workshops built the basis of a simplistic, distinctive geometric graphic aesthetic. Pairing this with artful and emotive imagery formed the basis of the visual language which was presented in comprehensive brand guidelines allowing the client to apply beautiful brand consistency across all of their touchpoints including digital.
- Brand Strategy
- Brand Positioning
- Brand Story & Voice
- Brand Ecosystem & Visual Language
- Brand Marks & Logo
- Digital design
- Brand Style Guide